{"product_id":"blue®m-active-oxygen-toothpaste-75ml","title":"Blue®M Active Oxygen Toothpaste 75ml","description":"\u003cp\u003e\u003cstrong\u003eAdvanced Active Oxygen Toothpaste for Healthy Teeth \u0026amp; Gums\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlue®M Active Oxygen Toothpaste is an award-winning daily toothpaste developed from professional dentistry to support healthy teeth and gums whilst helping to maintain the natural balance of the oral microbiome. Its unique formula combines slow-release active oxygen with the antibacterial properties of lactoferrin in a gentle, SLS-free toothpaste suitable for everyday oral care.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWhat Makes Blue®M Different?\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe secret behind Blue®M is its \u003cb\u003eslow-release active oxygen technology. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003c\/b\u003eRather than delivering a high concentration of peroxide all at once, Blue®M is formulated to release active oxygen gradually and in a controlled way during use. This helps create an oral environment less favourable to problematic anaerobic bacteria associated with plaque and bad breath while supporting the natural balance of the mouth.\u003c\/p\u003e\n\u003cp\u003eIt's an approach that makes Blue®M particularly suited to people who want to look beyond conventional toothpaste and give greater attention to the gums, oral microbiome and whole-mouth health.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMore Than Active Oxygen\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eBlue®M combines its active oxygen technology with carefully selected oral-care ingredients:\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLactoferrin\u003c\/b\u003e – a naturally occurring protein also found in saliva. It binds iron required by certain microorganisms for growth and forms part of the body's natural defence system.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eXylitol\u003c\/b\u003e – a naturally derived sweetener that cannot readily be metabolised by decay-associated bacteria such as \u003ci\u003eStreptococcus mutans\u003c\/i\u003e, helping support plaque and caries control.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eKey Benefits\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eSlow-release active oxygen\u003c\/b\u003e supports a healthy oral environment\u003c\/li\u003e\n\u003cli\u003eHelps maintain healthy gums and everyday plaque control\u003c\/li\u003e\n\u003cli\u003eSupports a \u003cb\u003ebalanced oral microbiome\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eHelps create an environment less favourable to anaerobic bacteria associated with plaque and bad breath\u003c\/li\u003e\n\u003cli\u003eContains \u003cb\u003elactoferrin and xylitol\u003c\/b\u003e for additional oral-health support\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eSLS-free \u003c\/b\u003efor gentle everyday brushing\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMinimally abrasive \u003c\/b\u003e(Relative Dentine Abrasivity [RDA] \u0026lt;30), \u003cb\u003epH neutral formula\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMicroplastic free\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003eFresh mint flavour\u003c\/li\u003e\n\u003cli\u003eAvailable with \u003cb\u003e1000ppm calcium fluoride or fluoride-free\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eSuitable for twice-daily use\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eChoose Your Blue®M Toothpaste - Fluoride or Fluoride-Free\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue®M Calcium Fluoride - 1000ppm F\u003c\/strong\u003e\u003cbr\u003eThe formulation uses calcium fluoride - a form of fluoride that occurs naturally as the mineral fluorite - rather than being chemically synthesised and provides 1000ppm fluoride to help protect teeth against dental decay and enamel demineralisation. \u003cstrong\u003eWant to know more about how fluoride can protect your teeth? \u003c\/strong\u003e\u003ca href=\"https:\/\/twicedaily.co.uk\/blogs\/dental-thoughts\/fluoride-the-superhero-for-your-teeth\" title=\"Benefits of fluoride blog\"\u003eRead our guide to the benefits of fluoride for teeth\u003c\/a\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlue®M Fluoride-Free Toothpaste\u003cbr\u003e\u003c\/strong\u003eFor people specifically looking for a fluoride-free toothpaste, Blue®M offers a formulation with no added fluoride.\u003cbr\u003e\u003cspan\u003e\u003cbr\u003eThe fluoride-free formula is ideal for dental implant care as fluoride found in regular toothpaste can react with titanium.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eWhichever formulation you choose, both products feature Blue®M's slow-release active oxygen technology with added protection of lactoferrin and xylitol and are SLS-free, pH neutral and minimally abrasive (RDA \u0026lt;30)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSupporting a Balanced Oral Microbiome\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYour mouth is home to hundreds of species of microorganisms - collectively known as the oral microbiome. Not all bacteria are harmful; many are harmless and some play a beneficial role in maintaining a healthy mouth by helping to keep potential harmful microorganisms in check. Modern oral care isn't simply about eliminating bacteria, but supporting a healthy balance.\u003c\/p\u003e\n\u003cp\u003eRather than relying on broad-spectrum antibacterial action, Blue®M takes a different approach. It's slow-release active oxygen technology is designed to make conditions less favourable to problematic anaerobic bacteria that can be associated with plaque, gum problems and bad breath, while supporting everyday oral health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWant to know more? \u003c\/strong\u003eRead our guide to \u003ca href=\"https:\/\/twicedaily.co.uk\/blogs\/dental-thoughts\/the-mouth-body-connection-how-oral-health-reflects-and-affects-your-overall-health\" title=\"The oral microbiome and mouth-body connection\" rel=\"noopener\" target=\"_blank\"\u003ethe oral microbiome and the mouth-body connection\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSLS-Free Toothpaste for Gentle Daily Oral Care\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBoth Blue®M toothpaste formulations are made \u003cstrong\u003ewithout sodium lauryl sulphate (SLS).\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSLS is a foaming surfactant commonly found in conventional toothpastes. Blue®M instead uses a gentle formulation designed for effective everyday cleaning without relying on SLS.\u003c\/p\u003e\n\u003cp\u003eThis makes Blue®M an option for people specifically looking for an \u003cstrong\u003eSLS-free toothpaste\u003c\/strong\u003e as part of their daily oral-care routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eProfessional Oral Care at Home\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBlue®M products were developed for professional dentistry as well as everyday home care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe range is particularly associated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003egum and periodontal care, implant care, oral tissue care and fresh breath\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, making Blue®M an excellent choice for anyone looking to give greater attention to the health of their whole mouth – not simply their teeth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0338\/7844\/2028\/files\/bluem-Patient-Brochure.pdf?v=1788348897\" title=\"BlueM Active Oxygen Patient Brochure Download\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan\u003eDownload the Blue®M Patient Brochure\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow To Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBrush with Blue®M Toothpaste for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eat least 2 minutes, twice daily\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, using gentle pressure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor a complete Blue®M oral-care routine, use alongside Blue®M Mouthwash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCalcium Fluoride Toothpaste - c\u003c\/strong\u003e\u003cspan\u003eontains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e1000ppm fluoride\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eChildren aged 6 and under:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Use a pea-sized amount for supervised brushing to minimise swallowing. If fluoride is being taken from other sources, consult a dentist or doctor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFluoride-Free Toothpaste - c\u003c\/span\u003e\u003cspan\u003eontains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eno added fluoride\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eCalcium Fluoride – 1000ppm F\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGlycerin, Hydrated Silica, Aqua, Mel, PEG-32, Aroma, Cocamidopropyl Betaine, Cellulose Gum, Magnesium Sulfate, Sodium Citrate, Sodium Carbonate Peroxide, Sodium Saccharin, Xylitol, Calcium Fluoride, Methyl Salicylate, Sodium Sulfate, Sodium Chloride, Sodium Methylparaben, Lactoferrin, Citric Acid, Phenethyl Alcohol, Caprylyl Glycol, Limonene, CI 42090.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFluoride-Free\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGlycerin, Aqua, Hydrated Silica, Mel, Silica, PEG-32, Aroma, Cocamidopropyl Betaine, Cellulose Gum, Magnesium Sulfate, Sodium Citrate, Citric Acid, Sodium Carbonate Peroxide, Sodium Saccharin, Xylitol, Methyl Salicylate, Sodium Chloride, Sodium Methylparaben, Lactoferrin, Sodium Sulfate, Phenethyl Alcohol, Caprylyl Glycol, Limonene, CI 42090.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAllergen Information\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eContains \u003cb\u003elactoferrin derived from cow’s milk protein\u003c\/b\u003e. Blue®M states that the finished product contains approximately 500ppm lactoferrin (500 mg\/kg).\u003c\/p\u003e\n\u003cp\u003eThe lactoferrin is produced in a facility where lactose is also processed and may therefore contain traces of lactose. This very small potential amount is not expected to pose a problem for people with \u003cb\u003elactose intolerance\u003c\/b\u003e, which is different from cow’s milk protein allergy.\u003c\/p\u003e\n\u003cp\u003eIf you have a \u003cb\u003ecow’s milk protein allergy\u003c\/b\u003e, particularly a severe allergy, please use with caution and seek advice from a healthcare professional before use. Toothpaste should not be swallowed.\u003c\/p\u003e","brand":"Blue®M","offers":[{"title":"Fluoride-free","offer_id":64459654922617,"sku":"UBLU030","price":12.3,"currency_code":"GBP","in_stock":true},{"title":"Calcium Fluoride - 1000ppm","offer_id":64459654955385,"sku":"UBLU031","price":12.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0338\/7844\/2028\/files\/Bluem-Toothpaste-without-Fluoride-with-box_8069e20e-d60b-4480-a5d1-7683941baed7.jpg?v=1788350413","url":"https:\/\/twicedaily.co.uk\/products\/blue%c2%aem-active-oxygen-toothpaste-75ml","provider":"Twice Daily","version":"1.0","type":"link"}