Blue®M Active Oxygen Toothpaste 75ml

Advanced Active Oxygen Toothpaste for Healthy Teeth & Gums

Blue®M Active Oxygen Toothpaste is an award-winning daily toothpaste developed from professional dentistry to support healthy teeth and gums whilst helping to maintain the natural balance of the oral microbiome. Its unique formula combines slow-release active oxygen with the antibacterial properties of lactoferrin in a gentle, SLS-free toothpaste suitable for everyday oral care.

What Makes Blue®M Different?

The secret behind Blue®M is its slow-release active oxygen technology.

Rather than delivering a high concentration of peroxide all at once, Blue®M is formulated to release active oxygen gradually and in a controlled way during use. This helps create an oral environment less favourable to problematic anaerobic bacteria associated with plaque and bad breath while supporting the natural balance of the mouth.

It's an approach that makes Blue®M particularly suited to people who want to look beyond conventional toothpaste and give greater attention to the gums, oral microbiome and whole-mouth health.

More Than Active Oxygen

Blue®M combines its active oxygen technology with carefully selected oral-care ingredients:

Lactoferrin – a naturally occurring protein also found in saliva. It binds iron required by certain microorganisms for growth and forms part of the body's natural defence system.

Xylitol – a naturally derived sweetener that cannot readily be metabolised by decay-associated bacteria such as Streptococcus mutans, helping support plaque and caries control.

Key Benefits

• Slow-release active oxygen supports a healthy oral environment
• Helps maintain healthy gums and everyday plaque control
• Supports a balanced oral microbiome
• Helps create an environment less favourable to anaerobic bacteria associated with plaque and bad breath
• Contains lactoferrin and xylitol for additional oral-health support
• SLS-free for gentle everyday brushing
• Minimally abrasive (Relative Dentine Abrasivity [RDA] <30), pH neutral formula
• Microplastic free
• Fresh mint flavour
• Available with 1000ppm calcium fluoride or fluoride-free
• Suitable for twice-daily use

Choose Your Blue®M Toothpaste - Fluoride or Fluoride-Free

1. Blue®M Calcium Fluoride - 1000ppm F
   The formulation uses calcium fluoride - a form of fluoride that occurs naturally as the mineral fluorite - rather than being chemically synthesised and provides 1000ppm fluoride to help protect teeth against dental decay and enamel demineralisation. Want to know more about how fluoride can protect your teeth? Read our guide to the benefits of fluoride for teeth

    

2. Blue®M Fluoride-Free Toothpaste
   For people specifically looking for a fluoride-free toothpaste, Blue®M offers a formulation with no added fluoride.
   
   The fluoride-free formula is ideal for dental implant care as fluoride found in regular toothpaste can react with titanium.

Whichever formulation you choose, both products feature Blue®M's slow-release active oxygen technology with added protection of lactoferrin and xylitol and are SLS-free, pH neutral and minimally abrasive (RDA <30)

Supporting a Balanced Oral Microbiome

Your mouth is home to hundreds of species of microorganisms - collectively known as the oral microbiome. Not all bacteria are harmful; many are harmless and some play a beneficial role in maintaining a healthy mouth by helping to keep potential harmful microorganisms in check. Modern oral care isn't simply about eliminating bacteria, but supporting a healthy balance.

Rather than relying on broad-spectrum antibacterial action, Blue®M takes a different approach. It's slow-release active oxygen technology is designed to make conditions less favourable to problematic anaerobic bacteria that can be associated with plaque, gum problems and bad breath, while supporting everyday oral health.

Want to know more? Read our guide to the oral microbiome and the mouth-body connection

SLS-Free Toothpaste for Gentle Daily Oral Care

Both Blue®M toothpaste formulations are made without sodium lauryl sulphate (SLS).

SLS is a foaming surfactant commonly found in conventional toothpastes. Blue®M instead uses a gentle formulation designed for effective everyday cleaning without relying on SLS.

This makes Blue®M an option for people specifically looking for an SLS-free toothpaste as part of their daily oral-care routine.

Professional Oral Care at Home

Blue®M products were developed for professional dentistry as well as everyday home care.

The range is particularly associated with gum and periodontal care, implant care, oral tissue care and fresh breath, making Blue®M an excellent choice for anyone looking to give greater attention to the health of their whole mouth – not simply their teeth.

Download the Blue®M Patient Brochure

How To Use

Brush with Blue®M Toothpaste for at least 2 minutes, twice daily, using gentle pressure.

For a complete Blue®M oral-care routine, use alongside Blue®M Mouthwash.

Calcium Fluoride Toothpaste - contains 1000ppm fluoride.
Children aged 6 and under: Use a pea-sized amount for supervised brushing to minimise swallowing. If fluoride is being taken from other sources, consult a dentist or doctor.

Fluoride-Free Toothpaste - contains no added fluoride.

Ingredients

Calcium Fluoride – 1000ppm F

Glycerin, Hydrated Silica, Aqua, Mel, PEG-32, Aroma, Cocamidopropyl Betaine, Cellulose Gum, Magnesium Sulfate, Sodium Citrate, Sodium Carbonate Peroxide, Sodium Saccharin, Xylitol, Calcium Fluoride, Methyl Salicylate, Sodium Sulfate, Sodium Chloride, Sodium Methylparaben, Lactoferrin, Citric Acid, Phenethyl Alcohol, Caprylyl Glycol, Limonene, CI 42090.

Fluoride-Free

Glycerin, Aqua, Hydrated Silica, Mel, Silica, PEG-32, Aroma, Cocamidopropyl Betaine, Cellulose Gum, Magnesium Sulfate, Sodium Citrate, Citric Acid, Sodium Carbonate Peroxide, Sodium Saccharin, Xylitol, Methyl Salicylate, Sodium Chloride, Sodium Methylparaben, Lactoferrin, Sodium Sulfate, Phenethyl Alcohol, Caprylyl Glycol, Limonene, CI 42090.

Allergen Information

Contains lactoferrin derived from cow’s milk protein. Blue®M states that the finished product contains approximately 500ppm lactoferrin (500 mg/kg).

The lactoferrin is produced in a facility where lactose is also processed and may therefore contain traces of lactose. This very small potential amount is not expected to pose a problem for people with lactose intolerance, which is different from cow’s milk protein allergy.

If you have a cow’s milk protein allergy, particularly a severe allergy, please use with caution and seek advice from a healthcare professional before use. Toothpaste should not be swallowed.